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DAG Plumbing

Service and lead generation website

A conversion-focused website that quickly builds trust, explains services, and prioritises calls for urgent plumbing needs.

Client
DAG Plumbing & Welding
Project year
01/2025
Sector
Plumbing and welding
Services
Web design · Web development · Conversion optimisation
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What the client asked for,
and what we built.

The DAG Plumbing team wanted a website that clearly explains their services and makes it easy for customers to reach them when they need help. Below, you can explore how we turned those needs into design and practical solutions.

The client’s need
“I want visitors to immediately see which problems we solve and that we offer a 24/7 emergency service. Calling us or reaching us on WhatsApp should be easy when they need help.”
— DAG Plumbing & Welding, Owner
Our solution

A clear, service-focused hero with prominent contact options

We introduced the plumbing, heating and welding services with clear messaging in the first screen. Orange highlights draw attention to the 24/7 emergency service and call buttons. A WhatsApp shortcut and a dedicated services button give visitors straightforward ways to get help or explore what’s available.

DAG Plumbing — A clear, service-focused hero with prominent contact options
The client’s need
“I want customers on their phones to easily understand our services and find the right solution. When they need urgent help, calling us or reaching us on WhatsApp should be straightforward.”
— DAG Plumbing & Welding, Owner
Our solution

Easy service discovery and quick contact on mobile

We adapted the homepage for mobile with readable text and large buttons. Swipeable service cards help visitors find the service they need and explore the details. A prominent call button and a fixed WhatsApp shortcut create a straightforward path from browsing services to getting in touch.

DAG Plumbing — Easy service discovery and quick contact on mobile
DAG Plumbing — Easy service discovery and quick contact on mobile
The client’s need
“I want customers to see all our services in one place and easily find the details they need. I also want to add new services and update the descriptions myself.”
— DAG Plumbing & Welding, Owner
Our solution

Simple service management with clear, informative cards

We presented the services as organised cards with icons, short descriptions and links to further details. The admin panel lets the business add, edit and delete services, managing each title, icon, summary and full description in one place to keep the website up to date.

DAG Plumbing — Admin panel
Admin panel
DAG Plumbing — Website
Website
The client’s need
“When we’re busy, emails can get overlooked. I want website enquiries delivered to our business email, but I also want to see the messages and customer contact details whenever I open the dashboard.”
— DAG Plumbing & Welding, Owner
Our solution

Customer enquiries in both email and the dashboard

We built a contact form that sends enquiries to the business email and also saves them in the admin panel. Customer names, phone numbers, email addresses, messages and submission dates appear in one organised list, giving the team another way to track enquiries that may be overlooked in their inbox.

DAG Plumbing — Admin panel
Admin panel
DAG Plumbing — Website
Website
The client’s need
“We want a blog where we can share practical repair and maintenance tips. We should be able to add posts ourselves through the admin panel and edit their SEO titles and descriptions.”
— DAG Plumbing & Welding, Owner
Our solution

A practical advice blog with content and SEO controls

We developed a blog that lets the business create and publish posts through the admin panel. Dedicated SEO title and meta description fields support their SEO efforts, while articles offer visitors useful guidance on common plumbing problems, maintenance and minor repairs.

DAG Plumbing — A practical advice blog with content and SEO controls

How we worked

  1. 01Listened

    We learned about the services, emergency support needs and how customer enquiries were tracked.

  2. 02Designed

    We designed mobile-friendly screens that make services easy to browse and contact options easy to find.

  3. 03Developed

    We enabled the team to manage services, blog posts, SEO fields and customer enquiries from one admin panel.

  4. 04Launched

    We checked the forms, contact links, and mobile views, and also tested the UI & UX before launching the website.

Result

We created a mobile-friendly website that clearly presents DAG Plumbing’s services and puts contact options within easy reach. Calling, WhatsApp and a quote request form make it straightforward for customers to get in touch. Form enquiries reach both the business email and the admin panel for easier tracking. Control over services, blog posts and SEO fields lets the business keep its website up to date.

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